Why Use Giant Inflatables for Advertising?
It’s a bird! It’s a plane! No . . . it’s your brand!
As a business owner, you are always looking for inventive new ways to promote your company. The most effective ways of grabbing the attention of your target audience are the ones they won’t expect. That’s why inflatable promotional items are such a clever strategy.
What Makes Us So Crazy for Inflatables?
Our love for balloons and other air-filled novelties goes all the way back to our childhood, when the presence of balloons signalled that a party was about to start (or was already underway). With a water balloon or balloon animal in hand, life was just more fun – and as adults, we haven’t changed as much as we’d like to believe. The bright colours, fun shapes, and childlike whimsy of inflatables still work their charm on us.
Fortunately, being makers of promotional products we are well aware of that charm and can help you capitalize on it by creating giant, inflatable promotional shapes that bear your company’s name or logo. Placed near your business – or anywhere that receives high traffic – these balloons offer the following characteristics:
Visibility. Their eye-catching designs make it impossible for potential customers to look away.
Value. Compared to billboards, print, or TV ads, inflatable advertisements are relatively cheap.
Versatility. Promotional inflatables can be created in a variety of shapes and colours and can be customized with your company logo to reflect the unique aesthetic of your business.
Excitement. When people of all ages see your advertising balloon, it will spark feelings of fun and nostalgia, which they will then associate with your brand.
Types of Promotional Inflatables
A broad array of branded balloons is available, depending on where and how you wish to use them. Options include:
Inflatable Pillars. Simple but highly effective at enhancing your brand at events, exhibitions and entrances.
Inflatable Arches. Place them over busy walkways or entrances, where pedestrians will pass beneath them.
Helium blimps. Goodyear may be known for the blimp, but they don’t have a monopoly on its promotional capacities!
Inflatable spheres. A simple shape but great for enhancing your brand or replicating the Earth or Moon for events.
Custom-shaped inflatables. Giant balloons can be designed to look like your company’s mascot or another shape that represents your brand.
Hot air balloons. Give your marketing strategy a literal “lift” with one of these picturesque curiosities.
When you’re ready to launch your next big promotion, consider branded inflatables as part of your approach. Your high-flying novelty advertisement will delight everyone who sees them, get people curious about your company, and inevitably produce a strong return on your investment. Feel free to contact us for more information.
