Hot air Balloon Sponsorship
When people look to buy a new balloon some balloonists look for Sponsors to help support with the costs of the Balloon for some financial support. Hot air Balloon Sponsorship can be a great opportunity for both the Balloonist and the Sponsor who would normally benefit by having their name on the Balloon, have people flown or a combination of both.
What are the Benefits to Sponsoring a Hot air Balloon?
Whether a Balloon has sponsorship or not they draw attention and is also very media and public friendly. Each time a balloon flies over a Town or City people will take notice, take pictures and increasingly share them online. Hot air Balloons get invited to take part in events where large crowds and media attend increasing the exposure of the balloon. There are also dedicated Balloon events around the world where over 500,000 people attend all of which will be looking at the Hot air Balloons.
Unique way to engage with a customers
For potential sponsors they will see their brand on a huge noticeable flying billboard, Hot air Balloons have been proven to be effective advertising tools. However hot air Balloons can also be a great way to engage with potential customers by offering corporate hospitality in the form of flights.
Types of Hot air Balloon Sponsorship
Local Sponsorship
Local Hot air Balloon sponsorship could just be sponsoring a balloon in the local area and using a local pilot. These kind of arrangements would likely be the Balloon is sponsored by a company and the pilot flies the balloon with an agreement between the two parties on Insurance and Fuel costs.
National Sponsorship
National Hot air Balloon sponsorship normally requires the balloons to be in certain places at certain times and may require an operator to fly the balloon rather than a pilot. An operator usually operates Balloons either for flying passengers or doing aerial marketing campaigns. The company generally pays for the balloon along with an operating fee to the operator.
International Sponsorship
Some companies require their balloons to go international and works as the National sponsorship above but further afield. These generally attend high profile events to obtain press exposure and operated by experienced operators.
How do I get Sponsorship?
In order to get Sponsorship you will need to look for it and let companies know how it will benefit them when you approach them. When companies sponsor anything they want to know the return on their investment (ROI). Sponsors will be interested in what benefits they will receive when sponsoring a hot air balloon, increased brand awareness, opportunities to engage with their customers and the community.
You will need to prepare a proposal detailing how it will benefit them and their company. They will like to know what you are prepared to do for them which depending on the level of sponsorship could mean offering flights on top or attending specific events or a combination of both.
Don’t tell them what they require in terms of Balloon size or equipment in your initial letter, this can be discussed with your potential sponsor in subsequent meetings after finding out what they want in return or willing to offer as sponsorship.
Reaping the Benefits of Hot air Balloon Sponsorship
As mentioned before both the Balloonist and Sponsor can benefit from a mutual partnership. In fact over 75% of all balloons built are sponsored, either by local companies or large multi-national brands and almost all see a return on their investment many times over.
A recent Hot air Balloon campaign for Grenade for example generated a cost per thousand people who saw the Balloon directly, Social Media and Traditional Press of under 1p not many forms of advertising can say they produce results like that.
Need further information on Hot air Balloon Sponsorship?
Whether you are a Company looking to sponsor a Hot air Balloon or a Balloonist looking for help with a sponsorship idea we are always happy to help. The Kubicek team have a great deal of experience working with companies and individuals to help their ideas get off the ground (Pun intended).
if you would like further information or just a chat about the benefits of Balloon Sponsorship please contact us and the team will be happy to help.
